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The article—titled “The Fractured Self”—explored how social media filters, surveillance culture, and algorithmic profiling reshape the way individuals present themselves online. 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Our goal was to develop a brand identity that mirrored the product’s values: clarity, transparency, and interconnected systems. Drawing from themes in environmental science and systems design, we developed a modular identity system that felt both analytical and alive.","itemId":"0be05c37-bdcf-46cb-811c-c75e683472fb","fieldSchemaId":"c9942e24-8620-4920-b235-6194615008c8"},{"id":"9402c8cd-57b2-4b1f-8afe-491ae49b9bc7","value":"{\"image\":\"9125e5fa7a6f7ad2330c59e0a689d3f1efcb4e98\",\"imageThumbnail\":\"9125e5fa7a6f7ad2330c59e0a689d3f1efcb4e98\",\"originalImageHeight\":1600,\"originalImageWidth\":2560,\"altText\":\"High-contrast yellow halftone pattern with diagonal streaks, emulating risograph print textures. 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